Legal information
Privacy policy
Last updated: 17 October 2026 · Translation provided for information: in case of difference, the French version prevails.
In short: no advertising cookies and no third-party trackers. We keep only what is strictly needed to run the service, measure its audience anonymously and manage subscriptions.
Who is responsible for your data?
TraceFlow Labs, Cotonou (Benin), publisher of TraceFlow Lens. Contact: support@traceflowlabs.com.
What data do we collect?
| Data | Why | Retention |
|---|---|---|
| Address of the audited site: domain name, score and 7 findings (yes or no) | Anonymous Barometer statistics and improvement of the tool. The content of your pages is not kept beyond what follows. | 24 months |
| Report of the latest audit of an address (technical findings on the audited public page) | Show the report to anyone who opens the shared link, without running the audit again. | 24 hours |
| Audience measurement: page viewed, source of the visit (referring site), country | Know how many people visit. No cookie: a visitor is counted through an encrypted fingerprint (hash) that changes every day and cannot identify you. | 24 months (fingerprints: 90 days) |
| Reviews: first name or name, occupation, rating, comment | Publication on the site if you agree, otherwise read by the team only. | Until deleted on request |
| Account (paid plans): email address, plan, subscription dates, monitored sites and their scores | Provide monitoring, alerts and billing. | Life of the account, then 12 months |
| Payment: transaction reference, amount | Accounting and billing corrections. Your bank details are processed only by Paddle or FedaPay. | 10 years (accounting obligation) |
Who processes your data on our behalf?
- Cloudflare: hosting of the site, the database and the audits.
- Paddle: card payment, invoices and taxes (authorised reseller).
- FedaPay: Mobile Money payment.
- Resend: sending of sign-in codes and email alerts.
These providers may process data outside your country, with appropriate contractual safeguards. We never sell or rent any data.
Our audit crawler
When you run an audit, our crawler TraceFlowLensBot reads only the public pages of the site you entered (the page, robots.txt, llms.txt, the sitemap and at most 5 pages of the sitemap), as a search engine would.
Your rights
You can request access to, correction or deletion of your data, as well as the removal of a published review, by writing to support@traceflowlabs.com. We reply within 30 days. You can also contact the data protection authority of your country (in Benin: the APDP).
Cookies
The site uses no measurement or advertising cookies. Your theme choice (light or dark) and your account session are stored in your browser only.